您想发展自己的专业知识并推动您的营销事业吗？ 营销硕士课程是一门创新课程，融合了尖端的研究和实践，以加深您的营销知识。
您将了解战略营销结构，并将您的学习重点放在专业领域。 您的知识将通过融合正式和非正式方法来促进学习和转型。
您将有机会与各种专业人士一起学习，他们将带来不同但互补的知识和观点。 您还将培养建立新策略和释放创造力的信心。

Students complete:

a. Four units (30 points):

• MKF5917 Understanding marketing and consumers*

• MKF5741 Marketing performance and decision analysis

• MKF5760 Marketing leadership in society

• MKF5351 Marketing strategy masterclass (12 points)

b. Two or three units (18 points) from the following:

• MKF5150 Major project (12 points)

• MKF5231 Strategic brand management

• MKF5371 Business to business marketing

• MKF5403 Advanced business research methods

• MKF5461 Contemporary issues in marketing

• MKF5463 Advanced buyer behaviour

• MKF5601 Social media marketing

• MKF5630 Services marketing

• MKF5641Not offered in 2018 Advanced marketing communication

• MKF5761 Managing supply networks

• MKF5801 Customer focused innovation

• MKF5912 Marketing research

• MKF5926 Integrated marketing communication

• MKF5981 Retailing

• MKX5123 Entrepreneurial innovation

• MKF5260 International marketing

• MKX5521 Global study programs in marketing

入门级1：
持续时间：全职1。5年，兼职3年（72分完成）
申请人必须已完成澳大利亚学士学位或同等学历，其优先加权平均分（WAM）为60％或由教师确定的同等GPA。申请人将根据相关的就业和营销经验，他们的整个学术记录和目的陈述进行排名。
相关的就业和营销经验通常可通过以下方式证明：
营销专业和2年工作经验
要么
至少三年的就业经验，至少1年的专业/管理经验。
入门级2：
持续时间：全职1年，兼职2年（48分完成）
申请人必须已完成澳大利亚本科荣誉学位（或同等学历），至少具有60％的WAM和相关工作经验。
要么
申请人必须已完成澳大利亚本科学位（或同等学历）和澳大利亚学位证书（或同等学历），至少有60％的WAM和相关工作经验

Entry level 1:

Duration: 1.5 years full-time, 3 years part-time (72 points to complete)

Applicants must have completed an Australian bachelor degree or an equivalent qualification with a preferred Weighted Average Mark (WAM) of 60% or an equivalent GPA as determined by the faculty. Applicants will be ranked based on relevant employment and marketing experience, their entire academic record and statement of purpose.

Relevant employment and marketing experience will normally be evidenced by:

• a major in marketing and 2 years work experience

or

• a minimum of three years employment experience with at least 1 year of professional/managerial experience.

Entry level 2:

Duration: 1 year full-time, 2 years part-time (48 points to complete)

Applicants must have completed an Australian undergraduate honours degree (or equivalent) in marketing with at least a WAM of 60% and relevant work experience.

or

Applicants must havecompleted an Australian undergraduate degree (or equivalent) and an Australiangraduate certificate (or equivalent) in marketing with at least a WAM of 60% and relevant work experience.