该计划提供基础业务培训和营销专业培训。
您将有机会在一系列领域培养您的技能和理解，包括：
•市场策略
•消费者行为
•关系营销
•品牌
•国际营销

第一年

第一学期 Semester 1

财务管理 Financial ManagementCORE

管理 Managing PeopleCORE

商业分析与决策 Business Analysis & Decision   MakingCORE

管理价值创造核心 Managing for Value CreationCORE

第二学期 Semester 2

营销管理核心 Marketing ManagementCORE

管理能力核心 Management CompetenciesCORE

消费者行为核心 Consumer BehaviourCORE

营销研究中心 Marketing ResearchCORE

第二年 YEAR 2

品牌管理 Brand ManagementELECTIVE

零售管理 Retail ManagementELECTIVE

咨询基础 Consulting FundamentalsELECTIVE

第二学期 Semester 2

营销策略 Marketing StrategyCAPSTONE

广告 AdvertisingELECTIVE

数字业务和营销 Digital Business and MarketingELECTIVE

管理心理学 Managerial PsychologyELECTIVE

1.为了考虑入学，申请人必须完成：
任何学科或同等学历的本科学位;和
一份意向声明，概述了为什么他们希望被考虑参加该课程。
2.在评级申请中，推选委员会将考虑：
以前的学业成绩;和
意图陈述。
3.遴选委员会可根据“入学和选择课程政策”，寻求进一步的信息，以澄清申请的任何方面。
4.本课程的最低英语语言要求是6.5级。
笔记：
所有申请人都需要申请200分计划，如果他们已经成功完成商业/商业或相关学科的本科学位，可以获得最多50分的学分到150分版本的课程
停止管理硕士（包括其任何指定流程）但已成功完成管理研究生证书或管理研究生文凭要求的学生将有资格获得管理学研究生证书或管理学研究生文凭分别作为退出奖励。
接受最低分数和考试
对于英语语言测试，我们需要在过去24个月内获得最低分数的文件证据。
雅思：6.5（单科没有低于6.0）
托福（纸质考试）：577，TWE 4.5
托福（互联网）：79，写作21，口语18，阅读13，听力13

1. In order to be considered for entry, applicants must have completed an undergraduate degree in any discipline, or equivalent; and a statement of intent outlining why they wish to be considered for the course.

2. In ranking applications, the Selection Committee will consider:

prior academic performance; and

the statement of intent. 

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Admission and Selection into Course Policy.

4. The minimum English language requirements for this course are Band 6.5.

Notes:

All applicants need to apply for the 200 point program and if they have successfully completed an undergraduate degree in a business/commerce or related discipline may be awarded up to 50 points of credit into a 150 point version of the program

Students who discontinue from the Master of Management (including any of its named streams) but have successfully completed the requirements of the Graduate Certificate in Management or the Graduate Diploma in Management will be eligible to receive the Graduate Certificate in Management or the Graduate Diploma in Management, respectively, as an exit award.

Minimum scores and tests accepted

For English language tests, we require documentary evidence of having obtained the minimum scores within the previous 24 months.

IELTS: 6.5 (with no band less than 6.0)

TOEFL (paper test): 577 with TWE 4.5

TOEFL (internet): 79 with Writing 21, Speaking 18, Reading 13, Listening 13

该课程非常适合在商业/商业以外领域攻读本科学位的学生，其目标可能是在营销和传播领域担任管理职位。 该计划也适合希望在其投资组合中添加营销的商业/商业学生。